making a difference

Our mission

Statement of the Heart

Stampin' Up!'s mission statement, called its Statement of the Heart, reads:

"To love what we do and share what we love, as we help others enjoy creativity and worthwhile accomplishments ... in this we make a difference."

Stampin' Up! launched its Making a Difference program in 2003. This program facilitates corporate giving and promotes service among demonstrators and employees.

How we do it


Through the Making a Difference program, Stampin' Up! partners with Ronald McDonald House Charities (RMHC). Each year, we design an exclusive stamp set to promote the partnership with RMHC, and donate a portion of the proceeds from each sale of that set. To date, more than $1.5 million has been donated from RMHC stamp set sales.

Stampin' Up!'s demonstrators are also encouraged to volunteer their time teaching local Ronald McDonald House guests the creative art of stamping through the Making a Difference program. Demonstrators also create cards at training events and donate them to Ronald McDonald Houses. Those staying at the Houses then use the cards to keep in touch with loved ones while they are away from home.

How you do it


You can help us make a difference. Purchase this year's set, Sharing Sweet Thoughts, and we'll donate $3 to Ronald McDonald House Charities for each set purchased.

Sharing Sweet Thoughts Wood-Mount Stamp Set

Sharing Sweet Thoughts Clear-Mount Stamp Set


Since 2005, Stampin' Up! has participated in the TODAY Show's Holiday Toy Drive. In 2017, Stampin' Up! donated over $1.3 million worth of stamping and paper crafting products to organizations that support millions of impoverished children and teenagers in all 50 states. These organizations include:

  • Homeless shelters
  • Group homes for children
  • Schools and after-school programs
  • Foster family services
  • Domestic abuse shelters
  • Native American missions
  • Military bases
  • Hospitals
  • The Boys and Girls Clubs of America

In conjunction with the donation, Stampin' Up!'s Sara Douglass made an appearance on NBC's TODAY Show on December 5, 2017. You can check out her appearance here. We are honored to be part of this annual holiday tradition of giving back and making a difference!