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Stampin' Up! Opens in Canada

March 11, 2002

Stampin' Up! Canada Is Opening For Business

SALT LAKE CITY (March 11, 2002) - Stampin' Up!®, one of the nation's leading manufacturers and distributors of decorative rubber stamps and accessories, announces their expansion into Canada. Effective in April, Stampin' Up! Canada will be officially open for business.

Stampin' Up! USA has experienced tremendous growth and success in the U.S., exceeding more than 114 million dollars in consumer sales this past year, supporting a growing sales force of more than 22, 000 demonstrators during 2001, all while generating an average annual growth rate of 30 percent in sales over the last four years. Building on this growth, Stampin' Up! has organized a separate company, Stampin' Up! Canada, with headquarters in Calgary. Mr. Dale Hampshire, a Calgary native, has been appointed as the general manager of the Canada office.

"We have been anticipating opening Stampin' Up! Canada for many years and we're so excited that the time is finally here," says Shelli Gardner, Stampin' Up! co-founder and CEO. "For the last year and a half we have been conducting in-depth research and preparing the business structure for the Canada company. We are so thankful to all who have worked so hard to study, plan and organize our first international expansion."

In April of this year Shelli and other Stampin' Up! employees will visit five major cities in Canada to hold Opportunity Nights. These events will allow our Canadian friends to meet Shelli and be introduced to the company, our products and our business opportunity. They will meet with the Canadian general public, Canadians interested in becoming demonstrators, and those previously identified as prospective demonstrators in each city. Canadians who attend these events will be able to ask questions, receive detailed information about demonstrator opportunities in Canada, enjoy a short product demonstration, view hand-stamped displays and sign up to be Stampin' Up! demonstrators should they choose to do so.

Demonstrators in Canada will do business with Stampin' Up! Canada, and demonstrators in the U.S. will continue to conduct business with Stampin' Up! USA. As no cross-border downlines will be permitted those who wish to do business in both countries must establish separate demonstratorships, one for each country with two separate downline organizations. U.S. demonstrators will have to meet all the regulations required in Canada to establish their business. Stampin' Up! USA will have an initial program to recognize U.S. demonstrators who provide referrals of people who join Stampin' Up! Canada.

"We are very excited to visit Canada and personally meet those interested in Stampin' Up!, teach them about our products and share in the love of stamping, " says Gardner. Many who choose to become Stampin' Up! Canada demonstrators will sign directly to the company.

Stampin' Up! Canada will offer the existing U.S. product lines. The prices will be converted into Canadian dollars, and Stampin' Up! Canada products will have localized packaging.

"We have researched how exchange rates, sales and income taxes, tariffs, shipping and customs, and direct-sales laws would affect our current mode of operation," says Jerry Day, Stampin' Up! president and COO. "We've revised our product packaging and forms to comply with Canadian and international requirements. In short, we've been doing everything it takes to create this new business entity. It has been and continues to be a very significant and exciting undertaking!"


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