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Stampin' Up! Expands Scrapbooking Line

October 4, 2002

Stampin' Up! Expands its Scrapbooking Line and Launches a New Catalog for a One-Stop Shopping Solution


Salt Lake City, Utah (October 4, 2002) - Stampin' Up!®, one of the nation's leading manufacturers of decorative rubber stamps and accessories, unveiled today its premiere issue of Stampin' Memories Idea Book & Catalog, dedicated to all stamping and scrapbooking aficionados. The scrapbooking industry is a relatively new phenomenon, bursting on the scene within the last few years. According to "Scrapbooking in America", a benchmark industry study sponsored by two leading craft magazines, Craftrends and Creating Keepsakes, the hobby is growing at an incredible rate with approximately 21 percent of U.S. households already scrapbooking. In 1999, avid scrapbookers spent $300 million on supplies and products; by 2001, that figured had jumped to an estimated $1.4 billion, which equates to a 366 percent increase.

"As a passionate scrapbooker myself, I am thrilled to introduce our expanded Stampin' Memories line and offer a one-stop shopping solution to our customers, " said Shelli Gardner, cofounder and CEO of Stampin' Up! "Stamping and scrapbooking belong together so it was only a natural evolution for us to expand our product line to fulfill our commitment to help diversify our demonstrators' businesses and add some versatility for our customers."

Designed and manufactured for beginner or experienced scrapbookers, the catalog is filled with hundreds of quality supplies and hand crafted samples to stimulate imagination and creativity and make scrapbooking quicker and easier. From adhesives and albums to patterned papers, rubber stamps, ink pads and journaling pens, all Stampin' Memories products meet the long-term archival needs of scrapbookers and have been designed using Stampin' Up!'s exclusive 48-color system and exclusive artwork design; which allows every element to coordinate beautifully together. A sampling of new products featured in the catalog includes:

Double Alphabets Rubber Stamp Sets (page 39): Both upper and lower case letters, on the same block, are included in these rubber stamp sets for double stamping fun! Available for $38.95/$61.95 CAN.

Simply Scrappin' Quick Strips (page 40): Full-color images for quick and easy borders, journaling boxes or page accents. Combine with Stampin' Up!'s alphabet stamp sets to make incredible page titles. Each packet contains 10 horizontal and eight vertical strips and costs $6.95/$10.95 CAN.

Designer Series Papers and Vellums (page 49): Available in a variety of colors, unique geometric shapes and patterns, these papers are sized perfectly for 12x12 scrapbooks. The Vellums, a Stampin' Up! exclusive, have terrific new designs based on Stampin' Up!'s Designer Series paper and are acid and lignin free. They are available in packages of 12 for $10.95/$17.95 CAN.

Stampin' Memories Classic Leather and Designer Albums (page 51): Stampin' Up! offers a new line of high-quality, 8 ½ x 11 or 12 x 12 classic, bounded leather albums in four fabulous colors including Black, Burgundy, Forest and the newest color, Pecan from $34.95-$39.95/$55.95-$63.95 CAN. The Designer Series of post-albums feature exclusive artwork and the elegant embossed albums include cover windows for favorite photographs or personalized stamping.

Other new products include Just Journaling II; which expands journaling options with thinner lines that are closer together for fun, new templates and Frame Sets such as Swirl Frame Fun. In addition, the Stampin' Memories catalog introduces Stampin' Memories Style, a simple approach to scrapbooking, based on our Four Elements of design - Color, Layout, Accent and Journaling - and includes four basic layout templates. By considering the Four Elements of Stampin' Memories Style and incorporating one of the templates, anyone can end up with beautifully designed and wonderfully appealing pages.

"Besides featuring new and quality products specifically designed for the discerning scrapbooker, the new catalog is packed with colorful, innovative scrapbooking ideas and page layouts with a complete list of stamping supplies to provide hours and hours of creativity for years of preserved memories," added Gardner.

The 64-page, full-color Stampin' Memories Idea Book & Catalog will be produced biannually; every October and April, and the Fall-Winter/2002-2003 issue is currently available for $3.95/$5.95 CAN through more than 24,000 Stampin' Up!'s demonstrators in North America. The catalog also highlights new benefits in the Hostess Plan including a wider choice of free products and exclusive hostess stamp sets, based on workshop sales, for all their rubberstamping and scrapbooking projects. A new Stampin' Memories Starter Kit is also available for scrapbookers looking for new business opportunities for $229/ $365 CAN.

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