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Stampin' Up! Receives Readers' Choice Awards

February 5, 2004

Stampin' Up! Receives Creating Keepsakes' 2004 Readers' Choice Awards

SALT LAKE CITY (February 5, 2004)- Creating Keepsakes, the leading scrapbooking magazine in the country, once again recognized Stampin' Up!®'s superior products and service through its 2004 Readers' Choice awards. Readers chose Stampin' Up! as the first-place winner in the stamping inks, rubber stamps, and idea books categories for the company's Classic ink pads, rubber stamps, and 2003-2004 Idea Book & Catalog, respectively.

Stampin' Up! was also named a finalist in 16 categories and recognized for its Designer Series papers and vellums, Designer Series albums and brag books, Plaidmaker, Write Me a Memory® Journaling Fonts CD, 12" x 12" tag sheets, die-cut boxes and tags, page protectors, Quick StripsT, Simply Scrappin'® kits, Classy Brass® embossing templates, Journaling Fun stamp set, AlphaAccentsT, Pure Color pencils, Craft & Rubber scissors, shaped eyelets, The Tearing EdgeT, and Web site.

"Stampin' Up! strives to create the best and most unique products for stampers and scrapbookers to enjoy. We are pleased and honored that Creating Keepsakes' readers have once again named our products as among the best in the industry," said Shelli Gardner, Stampin' Up! cofounder and CEO.

Creating Keepsakes holds its Readers' Choice contest every year. This year, more than 15,000 people participated in choosing the finalists, and 3,000 Creating Keepsakes readers voted for the winners. Awards will be presented this morning at the Hobby Industry Association's annual trade show in Dallas, Texas.

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