Stampin' Up! Opens in Quebec
August 1, 2005
Stampin' Up! Enters Foreign-Speaking Market QUEBEC, CANADA (August 1, 2005) - Stampin' Up!®, a Riverton-based manufacturer and direct seller of decorative rubber stamps opened for business in Quebec, Canada on July 1, marking the first time Stampin' Up! has entered a foreign-speaking market. Stampin' Up!'s products, which include rubber stamps and accessories used in card making, scrapbooking, and interior décor, are distributed by over 45,000 independent consultants called "demonstrators," 5,000 of whom are located in western Canada. Stampin' Up! demonstrators sell products through home parties referred to as workshops.
"Stamping is a relatively unknown craft in Quebec, so we are thrilled that the public's reaction to Stampin' Up! has been so positive. We already have people signing up to be demonstrators and booking workshops. We're very excited about our future in Quebec," says CEO Shelli Gardner. Stampin' Up!, which issued its first product catalog in 1988, released its first French Idea Book & Catalogue containing over 60 stamp sets either translated in French, or custom designed for the French-speaking Quebec market simultaneously with the market launch. Approximately 54 percent of the Quebec market is French speaking.
Paper crafting has gained global popularity, particularly in the last several years, due to hobbyists' fascination with scrapbooking. Stampin' Up!'s products meet the needs for scrapbooking, but also have the diversity to be used for home décor - including wall and home accessory stamping, textile stamping; and custom card making. Stampin' Up! has achieved several milestones in 2005. In addition to launching into this new market in July, Stampin' Up! moved into its new 300,000 square-foot home office, located in Riverton, Utah, in March; in June it was awarded the Utah Best of State statue for excellence in the Rubber and Plastic manufacturing category; and July held its annual convention in Salt Lake City. Almost 8,000 demonstrators attended the convention. Additionally, Stampin' Up! is breaking ground on its second manufacturing plant in Kanab, Utah, later this summer. Stampin' Up! will continue its global expansion in the future.
"It's been wonderful to witness the growth of Stampin' Up! across the US and Canada, and especially to see the friendships that are created through sharing creative talents. Stampin' Up! enriches women's lives, and that's an incredibly satisfying feeling," says Gardner. For more information visit www.stampinup.com or call 1-800-STAMP UP.
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