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Stampin' Up!'s Definitely Decorative Line Expands to Include Self-adhesive Vinyl Elements

June 18, 2008

Media Contact: 
Dana Robinson, Stampin' Up! Public Relations Manager, 801-257-5336
Elizabeth Gray, Stampin' Up! Public Relations Coordinator, 801-257-5329


Stampin' Up!'s Definitely Decorative Line Expands to Include Self-adhesive Vinyl Elements
Décor Elements available July 2008

SALT LAKE CITY-For 19 years Stampin' Up!® demonstrators and customers have adorned their home décor, greeting cards, craft projects and scrapbooks using inspiring rubber stamp designs and coordinating accessories.  Beginning July 1, 2008 the company will expand its product offering beyond rubber stamps with Décor Elements Stampin' Up!'s new addition to its Definitely Decorative® product line. The Décor Elements product line coordinates with many of Stampin' Up!'s existing products and can easily be combined with them to make beautiful, handcrafted home décor pieces.

"Evolving our Definitely Decorative line to include Décor Elements is a natural progression for the company," said Shelli Gardner, co-founder and CEO of Stampin' Up! "For years Stampin' Up! has encouraged individuals to explore their creativity with rubber stamps. The inclusion of self-adhesive vinyl elements allows our customers to further explore their creativity by decorating their walls and then leverage our existing products to create complementing home décor items such as frames, lampshades and more."

Décor Elements easily adhere to a variety of surfaces. It is also easy to remove, and because it is cost effective, it is a great tool for an individual's ever changing décor needs. To keep up with ever changing décor needs, Décor Elements product line will continue to rapidly expand with exciting new products, colors and sizes.

The initial product offering will be available in the United States and Canada and be sold like traditional Stampin' Up! products through the direct-sales channel of Stampin' Up! demonstrators.  Individuals interested in learning more about the business opportunity, hosting a workshop or purchasing products are encouraged to contact a Stampin' Up! demonstrator in their area or visit http://www.stampinup.com/ to find a demonstrator.

About Stampin' Up!

Stampin' Up!, a 19-year-old, $240-million, direct-sales company, designs and manufactures an exclusive line of decorative rubber stamp sets and self-adhesive vinyl elements and offers accessories for home décor, greeting cards, craft projects and scrapbooking. The company's size and recent growth reflect the ongoing worldwide passion for decorative rubber stamping and crafting. Its products are not sold in retail stores, but may be purchased at home workshops or through a network of independent sales consultants called Stampin' Up! "demonstrators." Currently, more than 45,000 demonstrators from the United States, Canada, and Australia and recently New Zealand teach the art of stamping and share their enthusiasm for stamping, scrapbooking, card making, and home decor. Learn more about Stampin' Up! at www.stampinup.com.

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Fri, 20 Jun 2008 15:13:15
       
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