making a difference

Our mission

Statement of the Heart

Stampin' Up!'s mission statement, called its Statement of the Heart, reads:

"To love what we do and share what we love, as we help others enjoy creativity and worthwhile accomplishments ... in this we make a difference."

Stampin' Up! launched its Making a Difference program in 2003. This program facilitates corporate giving and promotes service among demonstrators and employees.


Since 2005, Stampin' Up! has participated in the TODAY Show's Holiday Toy Drive. In 2017, Stampin' Up! donated over $1.3 million worth of stamping and paper crafting products to organizations that support millions of impoverished children and teenagers in all 50 states. These organizations include:

  • Homeless shelters
  • Group homes for children
  • Schools and after-school programs
  • Foster family services
  • Domestic abuse shelters
  • Native American missions
  • Military bases
  • Hospitals
  • The Boys and Girls Clubs of America

In conjunction with the donation, Stampin' Up!'s Sara Douglass made an appearance on NBC's TODAY Show on December 5, 2017. You can check out her appearance here. We are honored to be part of this annual holiday tradition of giving back and making a difference!